Influence of Electronic Media on Diaper Use

Authors

  • MUNIR AKHTAR SALEEMI, HUMAYUN IDREES, ATIYA MAHBOOB, FAREED-UD- DIN QURESHI,

Keywords:

Disposable diapers (DD). Napkin, diaper/napkin rash.

Abstract

Objective: To investigate the sources promoting use of disposable diapers, and document reasons and frequency of disposable diapers use.

Design: Descriptive study.

Place and Duration of study: The study was conducted in the Department of Social & Preventive Pediatrics, Fatima Jinnah Medical College, Sir Ganga Ram Hospital from January to May 2010.

Material & Methods: Four hundred and sixty mothers with babies under 24 months of age were enrolled in the OPD of the Dept. of Social and Preventive Pediatrics, FJMC/SGRH after getting informed consent. The information was collected using a predesigned, pretested, questionnaire.

Results: The group consisted of 254 males and 206 females. The average age of babies was 6 months. 412 (90%) mothers used disposable diapers (DD) at times for their babies. 144 (35%) mothers were motivated by television adds , 127 (31%) by family members, 108 (26%) inspired by other miscellaneous sources and only 33(8%) used on advice of gynecologists and pediatricians.

Conclusion: The media played a dominant role by projecting advertisements demonstrating benefits of disposable diapers and quoting it as recommended by doctors.

Downloads

Published

2018-11-23

How to Cite

1.
ATIYA MAHBOOB, FAREED-UD- DIN QURESHI, MASHI. Influence of Electronic Media on Diaper Use. J Fatima Jinnah Med Univ [Internet]. 2018 Nov. 23 [cited 2024 May 3];7(1). Available from: https://jfjmu.com/index.php/ojs/article/view/167

Issue

Vol. 7 No. 1 (2013): Journal of Fatima Jinnah Medical College

Section

Articles

License

The Journal of Fatima Jinnah Medical University follows the Attribution Creative Commons-Non commercial (CC BY-NC) license which allows the users to copy and redistribute the material in any medium or format, remix, transform and build upon the material. The users must give credit to the source and indicate, provide a link to the license, and indicate if changes were made. However, the CC By-NC license restricts the use of material for commercial purposes. For further details about the license please check the Creative Commons website. The editorial board of JFJMU strives hard for the authenticity and accuracy of the material published in the journal. However, findings and statements are views of the authors and do not necessarily represent views of the Editorial Board.