Influence of Electronic Media on Diaper Use
Keywords:
Disposable diapers (DD). Napkin, diaper/napkin rash.Abstract
Objective: To investigate the sources promoting use of disposable diapers, and document reasons and frequency of disposable diapers use.
Design: Descriptive study.
Place and Duration of study: The study was conducted in the Department of Social & Preventive Pediatrics, Fatima Jinnah Medical College, Sir Ganga Ram Hospital from January to May 2010.
Material & Methods: Four hundred and sixty mothers with babies under 24 months of age were enrolled in the OPD of the Dept. of Social and Preventive Pediatrics, FJMC/SGRH after getting informed consent. The information was collected using a predesigned, pretested, questionnaire.
Results: The group consisted of 254 males and 206 females. The average age of babies was 6 months. 412 (90%) mothers used disposable diapers (DD) at times for their babies. 144 (35%) mothers were motivated by television adds , 127 (31%) by family members, 108 (26%) inspired by other miscellaneous sources and only 33(8%) used on advice of gynecologists and pediatricians.
Conclusion: The media played a dominant role by projecting advertisements demonstrating benefits of disposable diapers and quoting it as recommended by doctors.
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